You may know EA as simply a company that creates and publishes games, but we’re pretty sure the company is full of wizards. How else can you explain conjuring up between $10 and $15 million dollars? That’s what the Online Pass has helped the company do, CFO Eric Brown revealed (via Gamasutra).
“The revenues we derive from that haven’t been dramatic. I’d say they’re in the $10-$15 million range since we initiated the program,” he said. First introduced last year for EA Sports titles, the Online Pass quickly spread to a majority of EA’s games. Now, plenty of other third-party publishers utilize the same code system.
It was introduced to combat lost revenue from used game sales and, we’d say, a wild success, if not just straight-up magic.